Six Pixels of Separation - The Mirum Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. The Six Pixels Of Separation podcast is also here. Join the digital marketing conversation. Take part in the new marketing discussion. Stay tuned to see how this interactive agency is making a digital difference. While marketers still struggle to understand online marketing, an entirely new generation of marketing opportunities is already taking place and they're being created by your customers. The Twist Image blog is here for all of your digital marketing adventures.
August 8th, 2010
Episode 215 of 556 episodes
Welcome to episode #214 of Six Pixels Of Separation - The Twist Image Podcast. If there's one debate that never gets tired, it's the one about Ghost Blogging. We've come to this strange intersection with Social Media where companies want to Blog, but they feel like their CEO (or others within the company) would best be served if that voice was created by a ghost writer. It's an issue that irritates me because I don't agree with it, but I do understand why businesses do it (hence my frustration). Mark W. Schaefer (over at Grow) had a great Blog post titled, Why It's Ridiculous To Argue About Ghost Blogging, that ran contrary to a post I had published titled, The Death of Social Media (which focused on executives now hiring individuals to tweet for them on Twitter). While the comments and conversations were/are fantastic, we decided to have a Skype chat/debate about the topic. Here it is. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #214 - Host: Mitch Joel. Running time: 41:21. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - firstname.lastname@example.org. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #34 of Media Hacks will happen soon and it will feature (hopefully): Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Mark W. Schaefer over at Grow had a great post titled, Why it's ridiculous to argue about ghost blogging. Mark's post had a reference to a Blog post of mine titled, The Death Of Social Media. In fact, his post was so good, that it caused some great conversation in the comment section. From there, we figured that this horse has been beaten to death, but why not break out the old chestnut again? This is our conversation/debate/agreement/hope for the future. David Usher (with Marie Mai) - 'Je Repars' (in French). Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #214 - Host: Mitch Joel. Tags: advertising bite size edits blog blogger blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group ghost blog ghost blogging grow hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy the death of social media trust agents twist image