Episode

Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Mirum

Mitch Joel

Business, Business News

Six Pixels of Separation - The Mirum Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. The Six Pixels Of Separation podcast is also here. Join the digital marketing conversation. Take part in the new marketing discussion. Stay tuned to see how this interactive agency is making a digital difference. While marketers still struggle to understand online marketing, an entirely new generation of marketing opportunities is already taking place and they're being created by your customers. The Twist Image blog is here for all of your digital marketing adventures.

Website

SPOS #304 - Creating Brand Movements With Scott Goodson

May 6th, 2012

Episode 306 of 544 episodes

Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast. Scott Goodson is the founder and CEO of StrawberryFrog, an advertising agency that is looking to help brands cultivate cultural movements. Most recently, Goodson published his first book, Uprising - How To Build A Brand And Change The World By Sparking Cultural Movements. Working with brands like Jim Bean, New Balance, Heineken and Emirates, Goodson knows a thing or two about what it takes for a brand to be relevant in today's world. His book, Uprising, looks at how brands can move beyond advertising into something deeper and more connected to consumer's and their needs in today's market. The bigger question is this: are all brands capable of creating a true cultural movement? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #304 - Host: Mitch Joel. Running time: 37:10. Please send in questions, comments, suggestions - [email protected] Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Scott Goodson. StrawberryFrog. Uprising. Follow Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #304 - Host: Mitch Joel. Tags: advertising agency advertising podcast blog blogging cultural movement david usher digital marketing emirates facebook heineken itunes jim bean marketing marketing podcast new balance online social network podcast podcasting scott goodson social media strawberryfrog uprising

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