Six Pixels of Separation - The Mirum Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. The Six Pixels Of Separation podcast is also here. Join the digital marketing conversation. Take part in the new marketing discussion. Stay tuned to see how this interactive agency is making a digital difference. While marketers still struggle to understand online marketing, an entirely new generation of marketing opportunities is already taking place and they're being created by your customers. The Twist Image blog is here for all of your digital marketing adventures.
May 20th, 2012
Episode 308 of 570 episodes
Welcome to episode #306 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who are like Baskin. He's had a career that any Marketer would be jealous of. Having spent close to three decades in the branding and advertising world, Jonathan's resume is a who's who of the top brands in the world. Along with that, he is a prolific writer and thinker. We first connected in 2008 when his book, Branding Only Works On Cattle, came out because we share the same editor and publisher (Grand Central Publishing - Hachette Book Group). He then went on to write the book, Bright Lights & Dim Bulbs and then Histories Of Social Media. He's back with another book titled, Tell The Truth - Honesty is Your Most Powerful Marketing Tool (which he co-authored along with Sue Unerman - Chief Strategy Officer of MediaCom, a WPP agency). Along with that, Jonathan is a Blogger over at Dim Bulb and a bi-weekly columnist for Advertising Age. His opinions on Marketing, Social Media and the new world of branding will get you thinking and it's a pleasure to have him back on the show. Enjoy the conversation... Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #306 - Host: Mitch Joel. Running time: 50:15. Please send in questions, comments, suggestions - [email protected] Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Jonathan Salem Baskin. Tell The Truth. Sue Unerman - MediaCom. Branding Only Works On Cattle. Bright Lights And Dim Bulbs. Histories of Social Media. Dim Bulb. Advertising Age. Follow Jonathan on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #306 - Host: Mitch Joel. Tags: advertising advertising age advertising podcast blog blogging branding branding strategist bright lights and dim bulbs david usher digital marketing dm bulb facebook grand central publishing hachette book group histories of social media itunes jonathan salem baskin marketer marketing marketing book marketing podcast mediacom online social network podcast podcasting social media sue unerman tell the truth twitter wpp