Six Pixels of Separation - The Mirum Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. The Six Pixels Of Separation podcast is also here. Join the digital marketing conversation. Take part in the new marketing discussion. Stay tuned to see how this interactive agency is making a digital difference. While marketers still struggle to understand online marketing, an entirely new generation of marketing opportunities is already taking place and they're being created by your customers. The Twist Image blog is here for all of your digital marketing adventures.
July 6th, 2014
Episode 419 of 540 episodes
Welcome to episode #417 of Six Pixels Of Separation - The Twist Image Podcast. Do great brands all something in common? What makes one brand thrive, while others survive and others die? If you asked Denise Lee Yohn, the answer might surprise you. In her new business book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest, the former Sony Electronics executive and advertising agency professional (who worked on Burger King, Land Rover and Unilever) believes that there are many things that brands can proactively do to better align themselves, in a world where many question the absolute value of brands. And yes, the ability for a brand to get more personal and build a direct relationship with the consumer is part of the experience. But, if you believe that company's don't control the brand, but the consumer does... you may be in for a surprise. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #417 - Host: Mitch Joel. Running time: 44:20. Please send in questions, comments, suggestions - [email protected] Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Denise Lee Yohn. What Great Brands Do. Follow Denise on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #417 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand burger king business book business podcast david usher denise lee yohn digital marketing facebook itunes land rover marketing podcast sony electronics twitter unilever what great brands do