Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!
March 12th, 2013
Episode 128 of 382 episodes
Olivia Fox is a leading expert in the area of charisma. And this fireside chat I had with her has convinced me that charisma is a under-used marketing strategy by us motivated small business owners. And the good news is, you don't need to be born charismatic ... charisma can be learned. Phew! My 3 key learnings from this episode to apply in your business are: 1. Charisma can be learnt. 2. Charisma is a seriously under-utilised marketing tactic which, once nailed, will provide you with a unique point-of-difference. 3. Don't underestimate the vibe we give out when amongst clients and prospects and how it impacts on our sales process. PLUS (there's always more, isn't there?!) .... I share a marketing success one of my Deep Dive Mastermind members had. Happy days! The post #126 Olivia Fox on charisma – A very under-utilised marketing strategy. appeared first on Small Business Big Marketing.