|Management & Marketing||168|
Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!
October 27th, 2015
Episode 282 of 365 episodes
Are you ready forsome content marketing strategy genius? Well, how’s this for anidea … Create some unique, quality content that your prospects will love. Then bypass the Internet, and instead, print it on paper and mail it to those who may one day buy from you.How old school is that! Well, it may be old school, but my guest today, Brian Hight of the Rural News Group, has been doing exactly that for the past forty years with his free farming newspapers in New Zealand. In fact, he's even been awarded the Queen's Honours for his contribution to publishing. He founded Farm Equipment News in 1974 after leaving the family dairy farm, sold it some years later and established the Rural News Group which now covers the newspapers Rural News, Dairy News and NZ Winegrower. This is not the usual interview as we barley mention the Internet, but instead explore a way of marketing that has by-passed many small business owners on the ay to Facebook, websites, PPC and SEO! Yep, it's an old school episode today of Australia's best marketing podcast. Enjoy! EPISODE TIMELINE 00:36 Welcome & overview 03:00 Time for a check-in on the week 05:34 Today’s guest introduction -Brian Hight 07:10 Interview with Brian Hight - Part 1 20:26 Insights in to99Designs & Netregistry 22:14 Interview with Brian Hight - Part 2 32:05 My top 3 marketing learnings fro my chat with Brian Hight 33:58 Motivational marketing quote of the week 34:09 Wrap-up and insights in to next week’s guests EPISODE SPONSORS (PLEASE SUPPORT THEM) Netregistry special offer– Get your online marketing sorted. Websites from $79 / month. 99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed. RESOURCES & LINKS MENTIONED Hooked Online Blog Post Thanks to Kel Hennessy of Chickittyboo for my leather gifts TWEETABLES (GO ON, SHARE THE LOVE, YOU KNOW YOU WANT TO) [Tweet "Here's an old school content marketing strategy"] [Tweet "In this episode I chat with a fella who's been successfully content marketing for 40-years!"] [Tweet "Old school marketerBrian Hight won the Queen's Honours for his contribution to publishing"] [Tweet "If you don't have an offline marketing play then here's an idea"] [Tweet "'People may hear your words, but they feel your attitude' #JohnCMaxwell"] MY TOP 3 MARKETING TIPS FROM THIS EPISODE Give some consideration to creating a printed publication. As I said, "When everyone else is shouting ... whisper!" No matter what content you're creating, ensure it's quality. Brian calls it compelling. You don't have to write all your content. Seek contributors ... AKA guest posters, freelance journos. INSPIRATIONAL MARKETING QUOTE "People may hear your words, but they feel your attitude." John C Maxwell OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment. The post 276 – Brian Hight was awarded the Queen’s Honours for his old-school content marketing strategy appeared first on Small Business Big Marketing.