|Management & Marketing||106|
Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!
May 31st, 2016
Episode 319 of 368 episodes
Nigel Godfrey - raconteur and owner of the rights to Miss Universe New Zealand has taken a toxic business that hada globally recognised brand and turned it around. It has been described as the greatest turn around of any territory in the last 25 years and he's done it all in under 3 years. We also discuss how as a culture we don't celebrate entrepreneurs enough. We go crazy over sports and hold them up as role models and we don't do that for business owners and entrepreneurs but we should. In this fireside chat we talk about: How to fix a toxic business Why entrepreneurs should be celebrated How to attract sponsorship when you have little to offer The power of Facebook to attract sponsors and build a brand The bigger picture -how Miss Universe has become rewarding for Nigel and the contestants Plus I have another testimonial for my book The Boomerang Effect and I crowdsource a listener question: What’s the greatest tip you have seen for a ‘hair on fire’emergency business such as an emergency plumber orelectrician? Here are some of my tips: Cover your car in fridge magnets and park it somewherewhere there’s high foot traffic Place a sticker somewhere obvious on the appliance I’ve gone and crowdsourced the answers (Facebook): John Hawes: Simple, fast, beautiful, responsive website. Lee Young: Hold fun and interactive sessions at schoolsaround electrical safety the kids then go home and tellMum & Dad about this crazy sparky guy who showedthem how electricity works and why it’s dangerous. Hunter Leonard: If it's a hair on fire emergency business,you gotta wonder whose hair on fire emergency well-handled would gain the most publicity.Do you fix the Kardashians bathroom sink that's cloggedwith all that black hair colour, or Prime Minister MalcolmTurnbull's toilet on the election tour bus (no hair in that! what goes on in that tour bus?!).I'd opt for fixing a famous person or famous bloggers drainand then getting them to tell their world about it! Brendan McNally:Get clear on your keywords then create landing pages foreach one blocked drains, burst hot water service etc.Don't forget to have some quality ‘helpful’ content on yourmain site around after hours emergencies, around eachspecific emergency call out, i.e. How to reset the Safetyswitch; or How to turn off your mains water. [Tweet "One thing we struggle with as a country is the celebration of entrepreneurs @TimboReid"] [Tweet "We don’t look at entrepreneurs as role models and we should @TimboReid"] [Tweet "'You look at what it is first, and then what it can be' - Nigel Godfrey @TimboReid"] EPISODE TIMELINE 00:30 Welcome & overview02:33 Today’s guest introduction - Nigel GodfreyofMiss Universe New Zealand03:42 Interview with Nigel Godfrey- Part 116:18 Insights in to Netregistry &Designcrowd.com18:25 Interview with Nigel Godfrey- Part 241:23 My top 3 attention grabbers frommy chat withNigel Godfrey43:00 Motivational marketing quote of the week46:16 Listener question49:19 Wrap-up and insights in to next week’s guests EPISODE SPONSORS (PLEASE SUPPORT THEM) Netregistry listeneroffer– Get your online marketing sorted. Websites from $79 / month. Designcrowd.com - Save up to $100 on your first design.The world's #1 custom design marketplace - beautifully simple &cheap. We love cheap! RESOURCES & LINKS MENTIONED Nigel's Official Website Episode 262 with Rand Fishkin on SEO for small businesses Buy Timbo’s new marketing book The Boomerang Effect MY TOP 3 MARKETING ATTENTION GRABBERSFROM THIS EPISODE We need to celebrate entrepreneurs, the way we celebrate athletes and socialites. Let’s lose the tall poppy rubbish and start to place the people who create extraordinary businesses on pedestals. It’s certainly what I try to do with this show. If you find yourself with a toxic business where things aren’t coming together then pull out the whiteboard and mind map all thedifferent parts of the business. Make hard decisions around what or who to keep and let go of. You can’t please everyone. If you try to then you’ll meannothing to no one. Pick a niche and chase after it. They’ll love you, even if no one else does! INSPIRATIONAL MARKETING QUOTE In ~1920, self?help author Robert Collier once said … “Tell him what to do. Tell him to put his name on the enclosed card,stamp and mail it. Or pin his check or dollar bill to this letter andreturn it in the enclosed envelope.” What's the lesson? People need to be told what to do. Be sure to have a clear call to action (CTA) on every piece of marketing you create. Look at eBay’s ‘Add To Cart’ button ? you can’t miss it. The big guys have spent millions researching the heck out of consumer behaviour so you don’t have to. Just observe and copy what works for your business. Ask yourself ... ‘what do you want someone to do having read, watched, or listened to a piece of your marketing?’ The obvious answer is to buy from you ... but buyer behaviour isn’t that simple, there may be a few steps in between your marketing and a purchase. So consider these other calls to action: ? Register their interest ? Give you their contact details g. Email, phone ? Share it via social media ? Attend an event OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.