Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!
June 14th, 2016
Episode 321 of 349 episodes
10 years ago I had an idea to create a co-working space. My idea was along the lines of Qantas Club meets your home office. This interview is with a guy who not only had the same idea but has executed with passion and courage. And now …I’m a client of his! Work Club is redefining the whole idea of co-working, serviced offices and business clubs by focusing on the workspace as a whole. Owner and founder SorenTrampedachis passionate about functional design, diversity and furniture. Soren has consulted and continues to consult on workplace optimisation and trendsforsome really big players like Google, Microsoft and Deloitte so he knows a thing or two about how to create an inspirational place to work. He also has a tonne of courage. Ever since the beginning of Work Club they have remained exclusive, only taking a limited number of people from any given industry. That has meant saying no to a lot of potential clients. Soren reminds his staff thatcompromising on their values is like peeing in your pants. It might feel nice in the beginning but it soon becomes cold and smelly. In this chat we discuss: Soren’s theory on Leonardo DaVinci and diversity Functional design for workspaces The importance of beautiful furniture The art of story telling The importance of intention inevery little thing you do The business failings that lead to Work Club The power of a community and his version of TED – The Florence Guild Also, a big thank you to everyone who has tweeted @VirginAustralia about your excitement that your favourite marketing podcastwill be aired from 35,000 feet in the air. It’s never too late to get excited and I’d love for you to tweet them if you haven’t already. I defer a listener question to good friend and original co-host of Australia’s best marketing podcastLuke Moulton from Plankton Digitalabout whether or not you should post videos to Youtube or Facebook. Yep, another big show today. Let's do it!