Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!
July 5th, 2016
Episode 326 of 343 episodes
I LOVE it when I get seeded! I was seeded a little while back from long time listener Steve Keil from The Laser Group to go to a corporate race day with a Porsche V8 Supercar that The Laser Group sponsors. I think it's fair to say that this episode is the highest octane, adrenalin pumping full throttle show I have ever produced. Have you ever wondered what the ROI on sponsoring a race car is? I've oftenwondered what the point was in having your logo on a race car that was belting down the race track at 200 km/hr. Is it really good brand awareness? Is it really worth the money? How much does it cost anyway? In this episode I take you along for the ride (literally). I had a microphone on me all day and interviewed Steve Keil about why he decided to sponsor a race car, and it may not be the reasons you think. I also had the chance to interview V8 supercar racing legend Steve Richards about his car which is his business and his approach to obtaining great sponsors. I spoke to some Laser Group staff and some of their clients to really get the full picture on the whole racing car sponsorship thing. By the end of this episode if nothing else you will be entertained. You will also have a clearer picture of what it means to sponsor a racing car and a whole new perspective on staff and client engagement. The verdict? I'm all for it! Thanks so much to Steve Keil and The Laser Group for seeding me, and also Steve Richards for keeping me alive! Enjoy this one team, I know I did! [Tweet "You may be exposed to risks that 'may result in death'... Where do I sign? @TimboReid @LaserGroupAUS"] [Tweet "'We care about business, we want to build a business and we want to have some fun as well' @LaserGroupAUS @TimboReid"] EPISODE TIMELINE 02:08 Welcome & overview02:55 Insights into WebCentral04:04 Today’sintroduction to the race day17:30Cornerstone Business Solutions18:50Race day- Part 234:08 My top 3 attention grabbers fromthe race day36:46 Wrap-up and insights in to next week’s guests EPISODE SPONSORS (PLEASE SUPPORT THEM) WebCentrallisteneroffer–Helping your website get found, fast. Cornerstone Business SolutionsReduce your business running cost by up to 90% RESOURCES & LINKS MENTIONED The Laser Group's official websiteSteve Richard's official racing siteSmall Business Big Marketing Blog: Seeding, Sponsorship and Social MediaEpisode 14 - How seeding can help grow your brandBuy Timbo’s new marketing book The Boomerang Effect OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.