|Management & Marketing||106|
Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!
July 11th, 2016
Episode 327 of 368 episodes
This episode wasrecorded on the second Small Business Big Marketing Outsourcing Tour to the Philippines. Now before we get started I know that outsourcing means different things to different people and I've covered my thoughts on Australian businesses outsourcing to the Philippines on the blog. This episode is all about looking at the glass half full. I share my thoughts as I taxi down the runway in Manilla, ready to take off back to Melbourne and I also captured some of my guests thoughts, opinions and 'aha' moments in the minibus after the tour as well. Here are some of those insights. 1. Adam Longhurst from Leather Italia Why did you join the tour? Adam has felt the full force and effect of fluctuations in the Aussie dollar. He attended the tour with his eyes wide open to see what opportunities there were for outsourcing any of the labour components of his business. Aha Moment? Outsourcing bookkeeping and accounting. When Adam sat back and really thought about it, he realised he was spending a disproportionate amount of time on the books. Now it’s certainly important to be across the numbers but is that really what he went into business to do? Outcome? Adam loveshis accountant, he’s highly skilled and one of his trusted advisors BUT he’s constantly on his back about bookkeeping. Tony doesn’t want to do the books, he doesn’t like doing the books, however another full time employee in Australia is cost prohibitive. Some people buy components offshore, we’re trying to buy some labour offshore. If we grow, then more money and jobs will come off the back of that directly into the Australian economy too. [Tweet "“Some people buy components off-shore, others by labour off-shore.” @TimboReid"] 2. Russ Porteous of Firewize Why did you join the tour? I wanted to see, in person how business is done in the new economy. Aha Moment? We went to a BPO (Business Process Outsourcing) that was as professional an outfit as ever I’ve seen anywhere. Outcome? This tour is on the back of 15 years of research, I’ve come to crystallise in my mind how we can move from an adhoc outsourcing basisto a more streamlined, wholistic and professional strategy. 3.Marcus Nicholls & Ariel Endean of Akuna Pet Resorts Why did you join the tour? We had been considering outsourcing for 2 years. We were already outsourcing some small tasks but we were afraid of going further. Aha Moment? I wasn’t expecting to see just how dynamic the team here in the Philippines are. They truly look and function with the same intelligence, creativity and drive as a crack team in Australia. Outcome? Just start. You’re going to in the next 5-10 years anyway as this is the direction the world is going. [Tweet ""Everyone will be outsourcing in the next 5-10 years, start now" @TimboReid"] 4. Will Porteous (Russ's son) Will is the son of Russ and work's for Firewize and is also studying engineering at uni. Will's take away was that it was a real 'eye opener'. He said that 'when you think about outsourcing you automatically think ‘sweatshop’ but it absolutely was not. It’s just like Australia, so professional and well organised.' I asked Will what he was going to say to his mates about the tour. He said: "I’d say to my mates that are in uni that they need to be way ahead of the curve. Just pumping work out is not going to get you a job." 5. Amanda Stevens& Brendan Buchanan Past guest of the show happened to be in the Philippines at Cornerstone Business Solutions inducting a new team member. here are a few quotes from the show: "We came here with pretty high expectations" "The output is just extraordinary. We’re talking world class output." Aha Moment The othersurprise has been their ability to follow a process but also demonstrate incredible initiative around it.People underestimate how well they will understand the rationale behind a project. So how about that? I'd love to know your thoughts on the show and about outsourcing in general. Success stories? War stories? As you can probably tell I'm pretty keen on outsourcing as not only a marketing strategy but a business strategy. It's time to start taking positive steps to a more productive and enjoyable business life. *** As an aside, it may be interesting to some listeners to understand how these tour came about; so, here's a short time line: Episode 157 - I interviewed David Warne from the Sydney Tall Ships business We became friends, but then he disappeared, only to pop up about two years ago. He'd moved to The Philippines with his family, along withthe whole back office of the Sydney Tall Ships business as well. That resulted in a 90% reduction in running costs, and a 21% increase in turnover. That called for another interview - which appeared in Episode 254. During that interview he had some great tips on how to effectively outsource to The Philippines. Then, in 2015, I then took a group of listeners over to The Philippines on a business outsourcing tour. Here's my personal insights from that Philippines outsourcing tour. And that brings us to to this interview. Enjoy! EPISODE TIMELINE 00:42 Welcome & overview02:57 Starting at the end - my thoughts on the tour as I head to the airport06:01 Learnings from the tour - Adam Longhurst of Leather Italia11:48 Learnings from the tour - Russ Porteous of Firewize16:13 Learnings from the tour - Marcus Nicholls & Ariel of Akuna Pet Resort22:41 Insights in to WebCentral & Cornerstone Business Solutions25:12 Learnings from the tour - Will Porteous30:27 Learnings from the tour - Amanda & Brendan Stevens35:11 Wrap up / summary35:55 My top 3 attention grabbers from the Freedom through Outsourcing Tour37:23 Wrap-up and insights in to next week’s guests EPISODE SPONSORS (PLEASE SUPPORT THEM) WebCentrallisteneroffer–Helping your website get found, fast. Cornerstone Business SolutionsReduce your business running cost by up to 90% RESOURCES & LINKS MENTIONED Episode 268 - Insights into last year's outsourcing tour to the PhilippinesEpisode 255 - Killer tips on outsourcing with David WarneEpisode 196 - How to save up to 90% on labour costs using outsourcing with Mini Mover's MikeO'HaganEpisode 311 with Mark Nicholls on extreme customer serviceEpisode 181 - How to market to women with Amanda StevensBuy Timbo’s new marketing book The Boomerang Effect MY TOP 3 MARKETING ATTENTION GRABBERSFROM THIS EPISODE Diversity of skills – Outsourcing to The Philippines isn’t limited to getting a VA to help with your back office admin. I saw specialists in bookkeeping, accounting, CAD drawings, graphic design, social media management, inbound and outbound callingand heaps more. Teams – If you’re going to outsource and plan to put on multiple staff around the one discipline (eg. marketing or finance or admin), then it makes sense to have them all in one place, like Brendan and Amanda have done. And I don’t mean the same country, or city. I mean in the one building. We visited multiple businesses that make this possible. Don’t make this bigger than it needs to be – what we’re really talking about here is simply employing people. Yes, they may thousands of miles away; but they’re smart, motivated, highly educated, they speak great English and are only a Skype video call away. OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.
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