|Management & Marketing||108|
Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!
July 19th, 2016
Episode 328 of 355 episodes
Every now and then I do an interview which not only changes the way I look at business, but changes the way I view things … A bit woo woo I know, but get ready for a thoroughly inspiring interview with the founders of the social movement Orange Sky Laundry, who have become our 2016 Young Australians of the year, no less. One day theyhad a crazy idea to throw a washing machine and a dryer in the back of a van and go and help out the homeless by doing their washing. Orange Sky Laundry was born. Not only did they not realise that this crazy idea was a world first but it was what happened between hitting the go button on the washing machine and the load being finished and dried is what makes the real difference … conversations. I spent a night out on the road with Orange Sky Laundry and I had some really powerful conversations which I will bring to you in the coming weeks. [Tweet "Hear from the Orange Sky Laundry founders on how they're helping their homeless friends @OSLaundryAU"] [Tweet "'$5 isn’t going to help homelessness, $2mill wontfix it, connecting people back into the community will' @OSLaundryAU"] Here’s Orange Sky’s Why... Now I am seriously motivated to help these guys and you can help too. Here are 3 ways: You can volunteer You can donate (as little as $6) You can introduce them to someone you know, someone who can do the above 2 things or (and maybe even better) you can introduce them to a HUGE sponsor. I really loved bringing this episode to you and I hope you get as much out of it as I have. EPISODE TIMELINE 01:24 Welcome & overview02:20 A quick update on a recent episode about race car sponsorship03:00 Today’s guest introduction - Nick Marchesi & Lucas Patchet of Orange Sky Laundry04:11 Interview with Nick Marchesi & Lucas Patchet - Part 119:05 Insights into WebCentral20:20 Insights into DesignCrowd21:05 Interview with Nick Marchesi & Lucas Patchet - Part 233:10 My top 3 attention grabbers from my chat with Nick Marchesi & Lucas Patchet35:50 Feedback from an annoyed listener38:12 Wrap-up and insights in to next week’s guests EPISODE SPONSORS WebCentrallisteneroffer–Beautiful and effective websites. Yes, you can have it all! DesignCrowd.com - Save up to $100 on your first designThe world's #1 custom design marketplace - beautifully simple &cheap. We love cheap! RESOURCES & LINKS MENTIONED Orange Sky Laundry's official websiteEpisode 318 where I explore the pro's and con's of race car sponsorshipEpisode 300 with Daniel Flynn from ThankyouBuy Timbo’s new marketing book The Boomerang Effect MY TOP 3 MARKETING ATTENTION GRABBERSFROM THIS EPISODE Know your Key Messages. Go back and have a listen (in particular to Nic) who is pro at reeling off the key messages he wants to get across about Orange Sky. An example is when I ask him “why does Orange Sky exist?” he replies - 1. Restore respect. 2. Improve health standards. 3. Reduce the strain on resources. And I’ve noticed he responds with exactly the same answer in every interview he does.So I encourage you to have 3-5 key messages that you share whenever you get the chance. Have a name for your customers. Orange Sky call them their Homeless Friends. I call you my Motivated Business Owners. Doing so brings emotion and connection to your marketing. Orange Sky needs our support. As I mentioned earlier, I helped out at an Orange Sky Laundry the night after this interview. I got to meet some homeless friends and had some beautiful conversations. I’ll share my experience in an upcoming episode. Now I’m more determined than ever to help Orange Sky grow and I hope you are too. How? Volunteer (Button on OrangeSkyLaundry.com.au) Donateto Orange Sky Laundry Introducethem to someone you know who can help OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.