|Management & Marketing||173|
Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!
August 22nd, 2016
Episode 334 of 364 episodes
Today'sguest very kindly cancelled a game of golf (on a Tuesday morning!) in order to do this interview, so the epsidoe title of how to make more money by working less inyour business is more thanapt! [Tweet "How to make more money and work less in your business #podcast #marketing #productivity"] I metDaniel Gibbs of Posture Podiatryat an event recently, when he came up and told me how much he loved my show, and began to explain how he’d implemented a few of the ideas he’d heard over the years. I was impressed ... I do love a good action-taker. He particularly liked the episode I did with Dentist Padi Lund who, on the verge of suicide, made some fundamental changes to his business life, and lived to tell the story. [Tweet "Daniel Gibbs of @PosturePodiatry explains why herbal tea is critical to being a great podiatrist!"] Now, whilst Daniel’s predicament was never that dier, he did find himself at one point being booked out 3-months in advance, seeing patients at midnight, feeling completely exhausted trying to both work on and in his business, whilst at the same time wanting to be there for his heavily pregnant wife. [Tweet "This podiatrist was seeing patients at midnight. Something had to give."] So, like any motivated business owner, he made some fundamental changes to the way he did business. This really is inspiring stuff. Listen in and you’ll discover: How to work less in your business How to implement an unforgettable customer experience The importance of systems … and post-it notes! How critical that first 20 seconds with a customer is How the quality of the herbal tea that you serve is in direct relationship to the quality of your service Why you need a Wall of WOW! And so much more After working under another Podiatrist for a number of years, Daniel opened his own clinic at the age of 29, and from day one made a decision that it was going to be the best in class. [Tweet "Check out the simple fundraising idea for charities in this podcast episode"] In today's episode, I also help a Horse & Donkey charity called Hope Pastures who has zero marketing budget but needs to feed their precious animals over the cold Winter month, with an idea that could help them raise plenty! It based on this fantastic crowd funding campaign: Yep, another big episode of your favourite marketing podcast. So, let's get stuck, right in. EPISODE TIMELINE 02:12Introduction teaser02:57 Welcome & overview04:29 Today’s guest introduction -Daniel Gibbs of Posture Podiatry07:05 Interview withDaniel Gibbs of Posture Podiatry43:18Insights in to WebCentral&Designcrowd45:42 My Top 3 Attention Grabbers frommy chat withDaniel Gibbs of Posture Podiatry47:33 I share a fundraising idea with a charity listener53:37 Wrap-up and an insight in to both a past guest & next week’s guest EPISODE SPONSORS WebCentral- Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Designcrowd - Save up to $100 on your first design.The world's #1 custom design marketplace - beautifully simple &cheap. We love cheap! RESOURCES & LINKS MENTIONED Posture Podiatry's official websiteInterview with dentist Padi LundThe Crowdfunder campaign forHearing Dogs for Deaf PeopleHope Pastures is the charity I give some advice to MY TOP 3 MARKETING ATTENTION GRABBERS Do everything in your power to stop the business being reliant on you. I have an episode coming up with another business owner who explains exactly how she’s done this … in fact she shares a beautifully elegant three step process. What’s your herbal tea? And I don’t mean what flavour do you like! I mean what can you offer your customers that’s simple, yet makes them go wow? The guy who services my car always gives it a wash. My local coffee shop gives you a little Macaroon with your coffee. So, what’s your herbal tea? Ask your clients … “What advice have you got for other clients of your business?” Their answers could form the basis of your on Wall of Wow, or you could sprinkle them throughout your website or include them on your quotes … like little testimonials. OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Share it in the Commenst section over athttp://smallbusinessbigmarketing.com/326 My guest and I respond to each and every comment.