|Management & Marketing||172|
Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!
September 13th, 2016
Episode 337 of 364 episodes
Paul Medeiros (and his wife) made a brave sea change by leaving corporate and buying the Mullumbimby Fruit Shop. Then, when Woolworth’s decided to come to town, hecould have panicked and accepted the fact that Australia’s biggest supermarket chain would kill off his business. Instead, he rolled the dice, and more than doubled theirretail footprint. He’s now the founder of one of Australia's hottest up and coming franchises - The Source Bulk Foods. This is a story of courage, determination and being true to one’s values. Paul Medeiros is a cubicle escapee who left a high-paying / high-pressure executive position in a large publicly listed company to start a better life up near beautiful Byron Bay Paul is also the founder, owner and head Franchisor of The Source Bulk Foods business - an amazing new retail concept that’s taken the franchise world by storm. Basically, it’s a good old-fashioned grocery shopping done in a modern way. The shops look and feel very rustic and organic - lots of exposed brick and wood, and they sell ~ 400 bulk whole foods like nuts, seeds, grains, herbs, spices, cleaning and personal care products etc. You can buy as little or as much as you like. The big point-of-differenceis its waste-free shopping. Customers BYO their own bottles, containers and bags to refill, as The Source is plastic bag free experience. Paul shares some absolute gold with us: His escape from the cubicle How he spent 3-years deciding on his next move How he took on one of the biggest supermarket chains … and won! His clever approach to LAM … and so much more Plus I share Part 3 of a 4-part series in which I share some highly clickable email subject lines that will get more of your emails open, more often.You'll find Part 1 (the first 5 email subject lines) in last week's episodeof your favourite marketing podcast, and here's Part 2. Let's get stuck right in! EPISODE TIMELINE 00:00Two marketing insights02:38 Welcome & overview04:04 Check-In08:21 Today’s guest introduction -Paul Medeiros of The Source Bulk Foods06:07 Interview withPaul Medeiros of The Source Bulk Foods49:21Insights into Key Person of Influence&Cornerstone Business Solutions52:22 My Top 3 Attention Grabbers frommy chat withPaul Medeiros of The Source Bulk Foods54:22 Insights from a listener who's taken action55:52 Part 3 - Highly Clickable Email Subject Lines1:01:27 Wrap-up and an insight in to both a past guest & next week’s guest EPISODE SPONSORS WebCentral- Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. Key Person of Influence - Become highly valued &highly paidGrab a FREE hard or audio copy of their Amazon best-seller. RESOURCES & LINKS MENTIONED Growth Hack Accelerator - a live event I'm speaking at in SeptemberThe Source Bulk Food's storyThe article by Emma Dowdle containing 20 highly clickable email subject lines MY TOP 3 MARKETING ATTENTION GRABBERS Courage - Paul has made some bold moves along the way including leaving a high-paying corporate position> Selling blinds on commission to fund his next move > Buying a fruit shop in a small country town of 3,000 people > Taking on Woolworths > Opening up his second shop in Sydney at an exorbitant rent > Now running a 32 store franchise. Social Influencers - Ask people who love what you do and what your business stands for, and see how they can help spread the word. Whilst this happens organically (the Black Milk interview is an example of this), you can also overtly encourage it. Local Area Marketing - I loved how Paul slowly but surely (and quite strategically) integrated himself and his business into the Mullumbimby community. What are you doing to genuinely embed yourself into your community? OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.