|Management & Marketing||172|
Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!
September 19th, 2016
Episode 338 of 364 episodes
This episodeis a masterclass in how to create profitable business partnerships. Quentin Nolan from Liquid Snow Tours, ownsan Aussie-owned ski tour operation that can book you a skiing holiday in Japan, Canada, NZ and South America. Nothing special about that; but what is special is the fact that (at the age of 31) Quentin has built an $8 million dollar business, has profitable business partnerships with Australia's two biggest airlines and owns 6 hotels in Japanese ski resorts. Listen in as Quentinshares some absolute gold with us including: How he launched the business when he was 21 The key to developing solid, long-standing partnerships How and why he's now buying hotels Insights in to how he's effectively using social media as a #1 marketing tool Plus so much more Plus I share Part 4 of a 4-part series in which I share some highly clickable email subject lines that will get more of your emails open, more often.You'll find Part 1 (the first 5 email subject lines) in thisepisodeof your favourite marketing podcast, and here's Part 2and Part 3. Let's get stuck right in! EPISODE TIMELINE 00:00Two marketing insights02:35 Welcome & overview04:10 Create Freedom Through Outsourcing Tour #3 announcement08:02 Today’s guest introduction -Quentin Nolan from Liquid Snow Tours09:23 Interview withQuentin Nolan from Liquid Snow Tours47:06Insights into DesignCrowd & WebCentral48:55 My Top 3 Attention Grabbers frommy chat withQuentin Nolan from Liquid Snow Tours50:34 Part 4 - Highly Clickable Email Subject Lines55:56 Wrap-up and an insight in to both a past guest & next week’s guest EPISODE SPONSORS WebCentral- Exclusive listener offersGet your online marketing sorted with these exclusive listener offers. DesignCrowd -The world's #1custom design marketplaceSave $100 off your first design. RESOURCES & LINKS MENTIONED Create Freedom Through Outsourcing Tour #3 Quentin's official Liquid Snow Tours website The article by Emma Dowdle containing 20 highly clickable email subject lines MY TOP 3 ATTENTION GRABBERS Partnerships take time. Find the right ones, and the right person inside them, then be patient and put in the ground work. Be upfront with people like Quentin was in those first couple of years when he was taking ski tours to Japan, having not been there himself. If your passion and excitement shines through, then I think we can be a very forgiving. Own other parts of the value chain - buying hotels probs wasn’t on Quentin’s to-do list until he realised how much money he was giving across to his hotel partners. OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment.