|Management & Marketing||115|
Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!
June 4th, 2013
Episode 142 of 342 episodes
The Voice is currently Australia's most popular TV show ... and Adrian Swift is responsible for making it that way on the Nine Network. In this revealing fireside chat, Adrian takes us behind-the-scenes of how The Voice is marketed, what they learnt from last year's success (I also interviewed him during The Voice's first season), what messages work best and how they're using social media to seriously engage with their audience. PLUS I share what's going on inside the Small Business Big Marketing Forum - there's plenty! PLUS I tackle a listener question about transcribing each episode, another one about the importance of having a sales funnel and one about how I choose guests for the show. So much to cover, so little time. Enjoy! (Oh, and tell a friend ;0) The post A behind-the-scenes look at marketing The Voice – Australia’s #1 rating TV show. appeared first on Small Business Big Marketing.
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.