Welcome to the world’s best, certainly most practical, marketing show. Tim Reid here (you can call me Timbo) - I’m the founder and host. In its 7th year, The Small Business Big Marketing Show is laser-focussed on helping you, the motivated business owner, implement clever, effective marketing ideas that you can use to grow your business into the empire it deserves to be. Or maybe you’re a startup looking for mind-blowingly good marketing ideas that don’t cost a fortune. Well, you’re in the right place. I’ve been in the marketing game (and it is a game :) for 30 years. I also speak at business conferences globally and I know just how many business owners find marketing a dark art. So listen in as I ask successful business owners and entrepreneurs the questions we all want the answers to - How do I get more customers? What’s the best marketing to do? Where do I start with my marketing? How do I create a viral video? How do I use social media effectively? How do I scale my business? How do I make a million dollars!! So, if you're ready to take your business to the next level with some highly effective marketing, then you're in the right place. Enjoy!
June 11th, 2013
Episode 143 of 349 episodes
Jim Penman started Jim's Mowing (the first franchise of the Jim's Group) as a part-time gardening business while he completed his PhD in History. It went full time in 1982 and was franchised in 1989. Currently, there are over 2,900 Franchisees in four countries covering 36 industries, and growing at the rate of around 200 per year. For all the business success he has enjoyed over the years, Jim Penman remains remarkably unassuming. In this fireside chat I had with him, Jim reveals how and why Jim's Mowing came about and how he built it in to the second biggest franchise group in Australia today. This is a wonderful story of nailing your brand, providing exceptional customer service and knowing exactly who your customer is. Enjoy! (And don't forget to share with one other small business owner). The post Jim’s Mowing Founder Jim Penman talks branding, customer service and marketing. appeared first on Small Business Big Marketing.