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Small Business lifestyle

Flying Solo

Business, Management & Marketing

The show for those starting or running a one person business, hosted by Robert Gerrish. With 95k+ members and stacks of resources, Flying Solo keeps you on track.

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20. Why relevance wins in marketing

May 28th, 2014

Episode 19 of 97 episodes

Bernadette Jiwa has been named one of the Top 100 Branding experts to follow on Twitter and joins us from her home office in Perth. She's the author of two #1 Amazon Bestsellers on marketing, ‘Make Your Idea Matter’ and ‘The Fortune Cookie Principle’ and her latest book ‘Difference’ has just hit the bookshelves. In this podcast, she shares her unique ideas to stand out, get noticed and indeed begin a program of complete business reinvention.

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