|Society & Culture||120|
The Peabody Award-winning Studio 360 with Kurt Andersen, from PRI and WNYC, is public radio’s smart and surprising guide to what's happening in pop culture and the arts. Each week, Kurt Andersen introduces you to the people who are creating and shaping our culture. Life is busy – so let Studio 360 steer you to the must-see movie this weekend, the next book for your nightstand, or the song that will change your life.
September 23rd, 2014
Episode 5 of 165 episodes
If you’re an illustrator with a dozen and a half New Yorker covers in your portfolio, several popular children’s books, and your own blog at the New York Times, you’re doing something right. But Christoph Niemann isn’t resting on any laurels. “The one amazing advantage of the internet is you have more space,” the Berlin-based artist says. “In print, you can’t go to an editor and say, ‘Give me fifteen spreads, I have this great story to tell.” But the technology has also freed him from a sequence of static images. The artist has expanded his vision to incorporate tools we’ve become familiar with (GIFs, video, animation, slideshows) to do things we haven’t seen before. This summer, Niemann asked one of his many employers, The New York Times, if he could cover the World Cup. His pitch was one only an artist of his caliber could make: "I would really love to go to Brazil and do something about the World Cup. Will you please pay for my trip and trust me that something will come out at the end that will be intriguing? And I have absolutely no idea what that could be.” Christoph Niemann's “My Travels with The Curse of Maracanã" (Christoph Niemann) What Niemann delivered was "My Travels with The Curse of Maracanã"a slideshow of text, animation, photo, and video set to music. The artist uses every trick in the internet’s book to tell the story of the nation’s traumatic World Cup loss of 1950, which has hung over the team ever since. (His story went live about a month before that curse seemed to come true in Brazil’s stunning semifinal loss to Germany.) The New York Times had never done anything like it, and it went over well. “You always bank on the visual savviness of the readers,” he says of using as little text as possible in his work. A recent convert to Instagram, he feels that these platforms are making us more sophisticated interpreters of the image. “You can use this visual literacy to tell stories.” Christopher Neimann captured Summer 2014 in one GIF (Christopher Niemann / New Yorker) Much of Niemann’s work in print, online, and on Instagram, appears spontaneous – inspired in and by the moment. His profound GIF image about this summer’s terrible news is an example of how simple his work seems. But it takes a lot of time to get there. “The simplicity that I try to create is often dealing with a very complex set of issues,” he says. “I try to take away elements until I reveal the essence of that issue, and this is a long process. I like the feeling of having something presentable so much that I gladly accept the agony.” Christoph Niemann's 'New Yorker' cover after the Fukushima disaster (Christoph Niemann) A sketch from Niemann's Brazil trip (Christoph Niemann) Niemann's "Ice Bucket Challenge" (Christoph Niemann) "yaaaawn" by Christoph Niemann (Christoph Niemann)