The Peabody Award-winning Studio 360 with Kurt Andersen, from PRI and WNYC, is public radio’s smart and surprising guide to what's happening in pop culture and the arts. Each week, Kurt Andersen introduces you to the people who are creating and shaping our culture. Life is busy – so let Studio 360 steer you to the must-see movie this weekend, the next book for your nightstand, or the song that will change your life.
December 30th, 2014
Episode 26 of 201 episodes
"Giving The Perfect GIF" was the veryfirst episodeback inMay of 2014. But we thought we'd serve it up again considering the season. Enjoy! See all the GIFs in this episodebelow. For some, the best way to reply to a message isn’t with words (so 2003!) but with a GIF, those short animations, just a few seconds long, usually drawn from a popular movie or video footage. From that perspective, the image of President Obama’s head on Beyoncé’s bodydoing a sassy dance in outer space, while riding a pizza, is the best thing the internet ever gave us. In recent years, the animated GIF has made the jump from email chains and message boards to art galleries and museum exhibitions. New York’s Museum of the Moving Image was recently host to “The Reaction GIF: Moving Image as Gesture,” a show whose curator culled his selections from a Reddit thread. To really learn about GIFs, though, the Obi Wan to seek out is Tyler Menzel, editorial director (he’d prefer Notorious G.I.F.) at Giphy, the most popular GIF search engine. Menzel sees and tags thousands of animated images every day. “I’d like to meet the person who sees more than I do and doesn’t get paid for it,” he tells Sean Rameswaram. Giphy’s Tyler Menzel and Sideshow’s Sean Rameswaram during their contentious interview about GIFs (Tyler Menzel) Sean and Tyler discuss the fine art of sending the perfect reaction GIF. Tyler explains his devotion to GIFs drawn from the anime series Sailor Moon, representing as they do “the essential human emotions: hunger, love, and sadness. "If you're feeling things other than that, you're wasting your energy." He also acknowledges that the form has its limitations. “GIFs are supposed to be fun,” he says; you can send a reaction GIF to bad news, but not real bad news. If there’s a perfect GIF for the news that someone has died, Tyler hasn’t tagged it yet. For Fans Only: Classic Sailor Moon For a Birthday: Happy Birthday Cake Mistake For Good News: Levar Burton Thumbs Up For Good Space News: A Space Cat Riding a Burrito For Any Occasion: Beyoncé Obama Dancing on Pizza