Forty years after a Japanese doctor began using whole body cryotherapy to treat patients with arthritis; the technique has made its ways to med-spas and locker rooms throughout the West. But does it actually do anything?
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.
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