TEDTalks Art

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Arts, Society & Culture, History

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Some of the world's greatest artists, designers, photographers and architects showcase their work and visions onstage at the TED conference, TEDx events and partner events around the world. You can also download these and many other videos free on TED.com, with an interactive English transcript and subtitles in up to 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.


The art of first impressions -- in design and life | Chip Kidd

June 23rd, 2015

Episode 150 of 189 episodes

Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly -- clarity and mystery -- and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.

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