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TED is a nonprofit devoted to Ideas Worth Spreading. On this feed, you'll find TEDTalks video to inspire, intrigue and stir the imagination from some of the world's leading thinkers and doers, speaking from the stage at TED conferences, TEDx events and partner events around the world. This podcast is also available in high-def video and audio-only formats.


TED: Jose Miguel Sokoloff: How Christmas lights helped guerrillas put down their guns - Jose Miguel Sokoloff (2014)

December 8th, 2014

Episode 154 of 657 episodes

“In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home -- with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons -- and the key insights behind these surprising tactics.