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Want TED Talks on the go? Every weekday, this feed brings you our latest talks in audio format. Hear thought-provoking ideas on every subject imaginable -- from Artificial Intelligence to Zoology, and everything in between -- given by the world's leading thinkers and doers. This collection of talks, given at TED and TEDx conferences around the globe, is also available in video format.

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TED: Jose Miguel Sokoloff: How Christmas lights helped guerrillas put down their guns - Jose Miguel Sokoloff (2014)

December 8th, 2014

Episode 154 of 907 episodes

“In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home -- with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons -- and the key insights behind these surprising tactics.

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