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TEDTalks (audio)

TED Conferences LLC

Arts, Education, News & Politics, Science & Medicine, Society & Culture, Technology

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Want TED Talks on the go? Every week, this feed brings you our latest talks in audio format. Hear thought-provoking ideas on every subject imaginable – from Artificial Intelligence to Zoology, and everything in between – given by the world's leading thinkers and doers. This collection of talks, given at TED and TEDx conferences around the globe, is also available in video format.

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What can we learn from shortcuts? | Tom Hulme

June 24th, 2016

Episode 586 of 808 episodes

How do you build a product people really want? Allow consumers to be a part of the process. "Empathy for what your customers want is probably the biggest leading indicator of business success," says designer Tom Hulme. In this short talk, Hulme lays out three insightful examples of the intersection of design and user experience, where people have developed their own desire paths out of necessity. Once you know how to spot them, you'll start noticing them everywhere.

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