Some of the world's greatest innovators, entrepreneurs, and business researchers share their stories and insights from the stage at TED conferences, TEDx events and partner events around the world. You can also download these and many other videos for free from TED.com that features interactive English transcript, and subtitles in as many as 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
January 13th, 2014
Episode 63 of 188 episodes
You might not expect the chief operating officer of a major global corporation to look too far beyond either the balance sheet or the bottom line. But Harish Manwani, COO of Unilever, makes a passionate argument that doing so to include value, purpose and sustainability in top-level decision-making is not just savvy, it's the only way to run a 21st century business responsibly.