Episode

TEDTalks Business

TEDTalks

Business

Chart Positions

Business 7
Top 200 103

Some of the world's greatest innovators, entrepreneurs, and business researchers share their stories and insights from the stage at TED conferences, TEDx events and partner events around the world. You can also download these and many other videos for free from TED.com that features interactive English transcript, and subtitles in as many as 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.

Website

Tim Leberecht: 3 ways to (usefully) lose control of your brand

October 8th, 2012

Episode 14 of 180 episodes

The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values.

Featured Podcast

Listen