Some of the world's greatest innovators, entrepreneurs, and business researchers share their stories and insights from the stage at TED conferences, TEDx events and partner events around the world. You can also download these and many other videos for free from TED.com that features interactive English transcript, and subtitles in as many as 80 languages. TED is a nonprofit devoted to Ideas Worth Spreading.
June 24th, 2016
Episode 167 of 188 episodes
How do you build a product people really want? Allow consumers to be a part of the process. "Empathy for what your customers want is probably the biggest leading indicator of business success," says designer Tom Hulme. In this short talk, Hulme lays out three insightful examples of the intersection of design and user experience, where people have developed their own desire paths out of necessity. Once you know how to spot them, you'll start noticing them everywhere.