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TED is a nonprofit devoted to Ideas Worth Spreading. On this feed, you'll find TEDTalks video to inspire, intrigue and stir the imagination from some of the world's leading thinkers and doers, speaking from the stage at TED conferences, TEDx events and partner events around the world. This podcast is also available in high-def video and audio-only formats.


The art of first impressions -- in design and life | Chip Kidd

June 23rd, 2015

Episode 387 of 794 episodes

Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly -- clarity and mystery -- and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.

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