The Advanced Selling Podcast: Sales Training | Leadership Coaching | B2B Sales Strategy | Prospecting Tips

Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and Leadership Coaches

Business, Management & Marketing

Chart Positions

Business 96
Management & Marketing 23

Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales professionals, managers and leaders at hundreds of companies all over the world implement successful strategies and build profitable sales teams. Prospecting, sales communication, buyer resistance, proposals and RFPs, pricing, cold calling, sales forecasting, pain points, psychology, positioning, deal coaching, goal setting, leading and managing, achieving your goals and all the other things that work (and don't work) in the world of sales to help you be the best possible version of yourself.


#388: Products or Services: Which is Easier to Sell?

May 23rd, 2016

Episode 522 of 593 episodes

Products or services— which do you think are easier to sell? In today's Mailbag Monday episode,veteran sales trainers Bill Caskey and Bryan Neale dive into a question from a listener in Sweden. If you provide a service, how do you “productize” your service and make it something tangible? If you sell a product, how can you “service-ize” your offering and not hide behind the item? In this episode of The Advanced Selling Podcast, Bill and Bryan share their strategies to create powerful connections with what you’re selling through the story you tell. You’ll learn how to paint the picture of your service or product and help your prospect truly understand what you’re offering. We’d love to know which you think is easier and why— just post your thoughts in our LinkedIn Group or shoot us an email ([email protected]). ========================================= Want to have your sales question answered on The Advanced Selling Podcast? Email us [email protected] give us a call 317.575.0057 ext. 10. Looking for moresales training like this? Visitwww.advancedsellingpodcast.comfor access to exclusive listener sales tools and resources. Be sure to join the Advanced Selling Podcast LinkedIn Groupwww.advancedsellingpodcast.com/linkedin. =========================================

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