Episode

The Advanced Selling Podcast: Sales Training | Leadership Coaching | B2B Sales Strategy | Prospecting Tips

Bill Caskey and Bryan Neale: B2B Sales Trainers, Business Strategists and Leadership Coaches

Business, Management & Marketing

Chart Positions

Business 74
Management & Marketing 22

Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales professionals, managers and leaders at hundreds of companies all over the world implement successful strategies and build profitable sales teams. Prospecting, sales communication, buyer resistance, proposals and RFPs, pricing, cold calling, sales forecasting, pain points, psychology, positioning, deal coaching, goal setting, leading and managing, achieving your goals and all the other things that work (and don't work) in the world of sales to help you be the best possible version of yourself.

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Are You Persuading or Are You Positioning?

August 13th, 2012

Episode 266 of 560 episodes

There is a right answer to that. But it may not be what you've been taught. So in this podcast, Bill and Bryan will review the difference and what they new model of selling requires from you. Here is the secret: Better positioning leads to less need for persuasion. Listen in and learn! Also mentioned in the podcast: Want a second opinion on your slide deck? Bill and Bryan offer to help 2 people out! Send them your slide deck to [email protected] and we'll let you know if you've been chosen. The Golden Circle - How Great Leaders Inspire Action by Simon Sinek A clip from Vacation with Chevy Chase

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