|Management & Marketing||23|
Bill Caskey and Bryan Neale: B2B sales trainers for the past twenty years share their strategies, frameworks, tips and tricks to help you leverage your talent, grow your skills and create your own sales success. You'll discover how you can shift your mindset, win with prospects and build long-term relationships with your clients so you can thrive and advance in your career. Bill and Bryan's approach to sales is funny, often quirky and always real. Their work has allowed them to help sales professionals, managers and leaders at hundreds of companies all over the world implement successful strategies and build profitable sales teams. Prospecting, sales communication, buyer resistance, proposals and RFPs, pricing, cold calling, sales forecasting, pain points, psychology, positioning, deal coaching, goal setting, leading and managing, achieving your goals and all the other things that work (and don't work) in the world of sales to help you be the best possible version of yourself.
August 28th, 2012
Episode 268 of 593 episodes
In this week's episode, Bill and Bryan address something you should always share with your prospects (and clients, too). It has to do with your "why" in business. Recently, Bill wrote a blog called 3 Reasons You Should Share Your Why With Customers citing Simon Sinek's famous talk at TED on The Golden Circles. We think it applies directly to sales people - and this podcast explains how to share this with your clients and prospects. Also mentioned in this podcast: The Bittersweetness of Sending Your Baby to College Sign up for the Caskey1 newsletter to get notified of recent articles, podcasts and videos. Ted Talk - Simon Sinek's video on The Golden Circle Blue Ocean Strategy