Social science, behavioral economics, cognitive psychology -- sound complex? Let's fix that. The Art of Charm Podcast is where self-motivated guys and gals, just like you, come to learn from a diverse mix of experienced mentors, including the world's best professional and academic minds, scientists, innovators, coaches, relationship experts, entrepreneurs, bestselling authors, and other brilliant minds. This show will make you a higher performer, a better networker, a deeper connector and, most importantly, a better thinker.
June 25th, 2014
Episode 199 of 769 episodes
“Why look for a job when you can create one?” -Stephen Key Think you have to get on Shark Tank or drop hundreds of thousands of dollars to bring a great idea to life? Not so says our guest for episode 279. Stephen Key joins us on The Art of Charm to talk about why the old way of patenting ideas no longer works (and why it never really did), and how you can capitalize on the virtually untapped network of great ideas and great products just waiting to be brought to market. More About This Show Stephen Key is The Guy when it comes to turning ideas into licensable products that generate thousands (if not millions) in passive income. He holds 13 patents and has licensed over 20 products in the last 30 years…some of which are still earning him money today. And the best part? He’s done all of this without investing hundreds of thousands of dollars on prototypes, patents, etc. He’s found a simpler, easier way: licensing. Stephen looks for opportunities in every industry; he either comes up with or finds great ideas and tweaks them a bit, before turning them around and selling them to interested companies. The finer details of this show include: Why it’s not in a company’s best interests to steal your ideas. How to beat “the big guys”. What’s a sell sheet and why does it matter? What are magic words that will open doors for you at any company? How to get a company interested in your product – without ever selling. And so much more! On this show, Stephen walks us through the ins and outs of licensing and shares real life examples of why it works so well. For example, he tells the story of how he came up with one idea in about 10 minutes and made $100,000 the first year he sold it. But it doesn’tstop there, that one idea went on to make him money for the next 10 years! Stephen also shares a few tools he uses to amp up his creativity to come up with more ideas for marketable products. But what if you don’t have an idea you want to license? Stephen has a solution for that too: he tells us how to find people who DO have ideas and how to partner up, so you both profit. This is a tactic he’s used successfully over the years, and you can too. There’s so much valuable information in this episode, you’ll want to listen a few times with your Evernote or pen & paper in hand! Reach out to Stephen (see below) and let him know how you’re going to stop overthinking things and take action to get into the game of licensing! Resources From This Episode Stephen’s web site Stephen on Twitter Ben Greenfield’s podcast You’ll also like: -The Art of Charm Toolbox -Best of The Art of Charm Podcast HELP US SPREAD THE WORD! If you dug this episode,please subscribe in iTunes and write us a review!This is what helps us stand out from all the fluff out there. Ways to subscribe to The Art of Charm Click here to subscribe via iTunes Click here to subscribe via RSS You can also subscribe via Stitcher FEEDBACK + PROMOTION Hit us up with your comments and guest suggestions. We read EVERYTHING. Download the FREEAoC app for iPhone Email [email protected] Give us a call at 888.413.7177 Stay Charming!