November 12th, 2014
Episode 263 of 807 episodes
You get better by doing, not preparing. "Reading about doing it isn't the same as doing it."-JasonSurfrapp The Cheat Sheet: The creators of Angry Birds made 47 apps before Angry Birds: true or false? Why is brainstorming important? What is The Briefcase Technique and how can you use it? How to create a real value proposition for anyone, and get what you want. Why part-time effort leads to part-time results. And so much more... How far would you go to get ahead? Would you go so far as to auction off your last name to market a company?Our guest for this episode has done that, more than once in fact! Here to talk about how to creatively get ahead in life is Jason SurfrApp. Today Jason is talking about his book,Creativity For Sale, and what it means to creatively brainstorm and network to get where you want to go in life. We dive into all of that and more on the 339th episode of The Art of Charm. More About This Show: His story may sound crazy to you, but his success is undeniable. Jason SurfrApp has made a ton of money helping brands promote themselves in unconventional and creative ways. He made over a million dollars (a million!) wearing t-shirts for different companies. Then he auctioned off his last name for $45,000 for one year and $50,000 the next year to another company. Wearing t-shirts is one thing, but how and why did he decide to sell his last name? He explains that as he grew up he changed his last name three times, so he was never particularly attached to it. His single mom raised him and when she told him she was divorcing his stepdad and changing her last name, he joked that he should change his last name to promote his company, I Wear Your Shirt. It wasn't until a few months later when he gathered his IWYS team together that the idea began to take on some significance. While the team was brainstorming ideas to get the company more business and publicity, the idea came back to him and he tossed it out to his teammates. It took hold and after he sold his last name, the idea took off. The press caught wind of what he was doing and it was millions of dollars worth of publicity for him and for the companies that bought his last name the first time and the second time. The story was featured inUSA Todayand he was onFox and Friends, talking about it. It was the kind of media attention that's nearly priceless in value. And it all began with his brainstorming process. Although Jason and I talk about many other topics, one of the most valuable ishis No Bad Ideas Brainstorming Exercise. This is something you can use to generate ideas on how to solve any problem, help anyone, or generally create a game-winning idea like he did. We go into it in greater detail on the show but here is each step and a brief description: 1. All technology gets turned off.Pretty self-explanatory. Shut it all off from your laptop to your cell phone to your pager (if you're living in 1989 and still have one) and anything else that can distract you. 2. Get a sheet of paper and a whiteboard.Again this explains itself, no using a laptop during this exercise (see #1). You'll need a piece of paper, something to write with and someone to take notes. It's helpful if you have a whiteboard, but not completely necessary if you can't get to one. 3. Have at least one other person there.You'll need someone to keep the ideas flowing, so this is a necessity. You must have at least one other person present, and no more than 7 others in the room with you. This works because your idea might spark another idea in someone else which sparks another idea in someone else, and any of those ideas could turn out to be awesome. 4. Your goal for the session should be written at the top of the paper and the whiteboard.Do you want to come up with some way to provide a service for The Art of Charm? That's your goal for the session. Do you want to add value to Mark Cuban? There's your goal. Whatever it is, write it down so you know what you're aiming for. 5. Spend 30-45 minutes generating ideas.No more, no less. Set a timer if you need to, but spend a minimum of 30 minutes and a maximum of 45 minutes coming up with ideas together. 6. There is no bad idea.This is key to the entire process: no idea will be left behind. All ideas are considered equal and are written down, no matter who hates them, who comes up with them or who thinks they are terrible. Write them all down. Once you've done those steps then you can go back through your list, cull the ones that have possibility and explore the next steps. You'll only pick 5 to 10 maximum, but once you've picked those move ahead with the next steps and take some real action to make them happen. Now you're further along than the vast majority of the population. Jason and I chat more in-depth on these topics, and more on this episode so tune in to hear it all. And then join me in thanking him for sharing his story and his wisdom with us.It was greatto have him on the show! Thank you for being here too. Enjoy the episode and we'll see you next time. THANKS JASON SURFRAPP! If you enjoyed this session of The Art of Charm Podcast, let Jason know by clicking on the link below and sending him a quick shout out on Twitter: Click here to thank Jason on Twitter! Resources from this episode: Jason Surfrapp's web siteCreativity For Sale, Jason Surfrapp's bookJason on Twitter Try Cards Against Humanityand support our supporters! You'll also like:-The Art of Charm Toolbox-Best of The Art of Charm Podcast Wanna leave a comment? Too bad!Email meinstead (we read everything)! HELP US SPREAD THE WORD! If you dug this episode, please subscribe in iTunes and write us a review! This is what helps us stand out from all the fluff out there. 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