Gretchen Rubin

Gretchen Rubin

My experiments in the pursuit of happiness and good habits


What’s the Most Effective Way to Convince People to Evacuate for a Hurricane?

October 7th, 2016

Episode 364 of 372 episodes

Like just about everyone, I’ve been following the progress of Hurricane Matthew, and have been worried to see the severe weather conditions affecting so many people – I’m reminded of Hurricane Sandy, which unleashed such devastation around New York City where I live. Everything makes me think of the Four Tendencies, and hurricanes are no exception. Back when Hurricane Sandy was due to hit New York City, Mayor Bloomberg ordered people in vulnerable neighborhoods to evacuate, but many refused to go—something that I, as an Upholder, found astonishing. How might a mayor word an evacuation notice, to persuade people of all Four Tendencies? Because for an important message to be effective, it needs to resonate with every Tendency. Upholders would evacuate if the expectation is established, so the notice should state clearly that people are expected to leave. Upholders wouldn’t take much convincing. Questioners would evacuate if they were convinced that this action made sense, so the notice should give ample justification for when, where, and with what strength the hurricane would hit, what the risks were, why actual evacuation was necessary, why each particular neighborhood was at risk, why a well-built or elevated home was nevertheless at risk. The notice should also explain ... The post What’s the Most Effective Way to Convince People to Evacuate for a Hurricane? appeared first on Gretchen Rubin.

Featured Podcast