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The HBR Channel

Harvard Business Review

Business, Business News, Management & Marketing

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Management & Marketing 19
Business 67

Weekly ideas, insights, and tips on management from Harvard Business Review.

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Building a Global Brand

February 13th, 2013

Episode 12 of 238 episodes

John McDonnell, COO of Patrón Spirits International, on how his company grew beyond the domestic market.

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