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Harvard Business Review

Business, Business News, Management & Marketing

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Business 77
Management & Marketing 23

Weekly ideas, insights, and tips on management from Harvard Business Review.


Change Your Market, Not Your Product

January 22nd, 2013

Episode 9 of 220 episodes

Tasia Malakasis, owner of Belle Chèvre, defines product management as a method of communication that differentiates your offering from the rest of the market.