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The HBR Channel

Harvard Business Review

Business, Business News, Management & Marketing

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Business 101
Management & Marketing 31

Weekly ideas, insights, and tips on management from Harvard Business Review.

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Craft a Story to Sell Your Business Case

February 3rd, 2015

Episode 117 of 235 episodes

Raymond Sheen, president of Product and Process Innovation, Inc, explains how to win funding by capturing the imagination of decision-makers.

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