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Harvard Business Review

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Management & Marketing 82

Weekly ideas, insights, and tips on management from Harvard Business Review.


Fix Their Problem, Win the Deal

March 10th, 2015

Episode 122 of 220 episodes

Bill Taylor, founding editor of Fast Company, shares an important lesson for aspiring entrepreneurs: your proposal won't win or lose strictly on the merits of your idea; it has to solve a problem for the other party.

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