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The HBR Channel

Harvard Business Review

Business, Business News, Management & Marketing

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Business 91
Management & Marketing 20

Weekly ideas, insights, and tips on management from Harvard Business Review.

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Gain Competitive Advantage—by Questioning Old Habits

May 21st, 2013

Episode 26 of 256 episodes

Freek Vermeulen, associate professor at London Business School, explains how the newspapers improved sales by debunking an industry myth.

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