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The HBR Channel

Harvard Business Review

Business, Business News, Management & Marketing

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Management & Marketing 25
Business 70

Weekly ideas, insights, and tips on management from Harvard Business Review.

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Great Brands Don't Chase Trends

January 20th, 2015

Episode 115 of 227 episodes

Denise Lee Yohn, author of What Great Brands Do, offers strategies for staying a step ahead of competitors.

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