The HBR Channel

Harvard Business Review

Business, Business News, Management & Marketing

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Management & Marketing 17
Business 73

Weekly ideas, insights, and tips on management from Harvard Business Review.


Great Brands Don't Chase Trends

January 20th, 2015

Episode 115 of 241 episodes

Denise Lee Yohn, author of What Great Brands Do, offers strategies for staying a step ahead of competitors.

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