The HBR Channel

Harvard Business Review

Business, Business News, Management & Marketing

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Business 91
Management & Marketing 20

Weekly ideas, insights, and tips on management from Harvard Business Review.


Great Brands Don't Chase Trends

January 20th, 2015

Episode 115 of 256 episodes

Denise Lee Yohn, author of What Great Brands Do, offers strategies for staying a step ahead of competitors.

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