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Harvard Business Review

Business, Business News, Management & Marketing

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Business 91
Management & Marketing 20

Weekly ideas, insights, and tips on management from Harvard Business Review.


Innovative Ways to Change Customer Behavior

September 17th, 2013

Episode 44 of 256 episodes

Steve Martin, coauthor of Yes!: 50 Scientifically Proven Ways to Be Persuasive, explains how businesses can motivate customers to modify their actions.

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