Episode

The HBR Channel

Harvard Business Review

Business, Business News, Management & Marketing

Chart Positions

Management & Marketing 31
Business 111

Weekly ideas, insights, and tips on management from Harvard Business Review.

Website

Innovative Ways to Change Customer Behavior

September 17th, 2013

Episode 44 of 248 episodes

Steve Martin, coauthor of Yes!: 50 Scientifically Proven Ways to Be Persuasive, explains how businesses can motivate customers to modify their actions.

Featured Podcast

Listen