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The HBR Channel

Harvard Business Review

Business, Business News, Management & Marketing

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Management & Marketing 30
Business 101

Weekly ideas, insights, and tips on management from Harvard Business Review.

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Innovative Ways to Change Customer Behavior

September 17th, 2013

Episode 44 of 226 episodes

Steve Martin, coauthor of Yes!: 50 Scientifically Proven Ways to Be Persuasive, explains how businesses can motivate customers to modify their actions.

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