The HBR Channel

Harvard Business Review

Business, Business News, Management & Marketing

Chart Positions

Management & Marketing 32
Business 104

Weekly ideas, insights, and tips on management from Harvard Business Review.


Innovative Ways to Change Customer Behavior

September 17th, 2013

Episode 44 of 235 episodes

Steve Martin, coauthor of Yes!: 50 Scientifically Proven Ways to Be Persuasive, explains how businesses can motivate customers to modify their actions.

Featured Podcast