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The HBR Channel

Harvard Business Review

Business, Business News, Management & Marketing

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Business 85
Management & Marketing 27

Weekly ideas, insights, and tips on management from Harvard Business Review.

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Mapping Your Brand's Strategic Sweet Spot

June 11th, 2015

Episode 136 of 233 episodes

With this new tool, brand centrality and distinctiveness don't have to be contradictory goals.

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