The HBR Channel

Harvard Business Review

Business, Business News, Management & Marketing

Chart Positions

Business 65
Management & Marketing 19

Weekly ideas, insights, and tips on management from Harvard Business Review.


Why Brands Need a Clear Promise

June 17th, 2014

Episode 84 of 220 episodes

Luca de Meo, member of the board of management at Audi AG, discusses marketing, branding, and innovation — and how to succeed in each.