The Naked Scientists Podcast

Dr Chris Smith

Education, Higher Education, Science & Medicine, Natural Sciences, Technology, Tech News

Chart Positions

Natural Sciences 47
Science & Medicine 143

The Naked Scientists flagship science show, includes the latest science news, interviews with top scientists, hands-on science experiments and answers to your science questions.


Neuromarketing - The Brain Basis of Buying Behaviour

October 9th, 2010

Episode 245 of 1057 episodes

How do advertisers get inside your head? This week we explore the field of neuromarketing - how a knowledge of your brain and behaviour can help marketers to manipulate your buying habits. We'll find out how the brain choses what stimuli to pay attention to and the neurological basis of why celebrity sells. In the news, the first Census of Marine Life and how researchers have got wind of the fact that men really are sweatier than women. Plus, we hit the shops to investigate how retailers trick you into overfilling your basket!