The Naked Scientists flagship science show, includes the latest science news, interviews with top scientists, hands-on science experiments and answers to your science questions.
October 9th, 2010
Episode 258 of 1138 episodes
How do advertisers get inside your head? This week we explore the field of neuromarketing - how a knowledge of your brain and behaviour can help marketers to manipulate your buying habits. We'll find out how the brain choses what stimuli to pay attention to and the neurological basis of why celebrity sells. In the news, the first Census of Marine Life and how researchers have got wind of the fact that men really are sweatier than women. Plus, we hit the shops to investigate how retailers trick you into overfilling your basket!