February 13th, 2015
Episode 414 of 474 episodes
In the nineteenth century, Britain led the world in the production of illustrated books and magazines. By the 1890s, commercial artists often drew for both magazine publishers and advertisers, which gave a continuity of style. Some well-known 21st century brands were already spending heavily on advertising in the 1900s; they understood the value of advertising. And when war broke out in 1914, companies were quick to seize the opportunities which the war offered. They searched for new markets to replace their lost German trade, and invented new products. This talk outlines how the First World War changed the face of advertising.Amanda-Jane Doran was the archivist at Punch magazine for 13 years. She is an expert in 19th century illustrated books and magazines, and she curated the exhibition Charles Stewart: Black and White Gothic, at the Royal Academy.Andrew McCarthy directed the documentary film Toys For The Boys, which told the story of how Hew Kennedy built a full-size working replica of a medieval trebuchet (siege machine).Andrew and Amanda co-wrote The huns have got my gramophone: Advertisements from The Great War (Bodleian Library, 2014).