August 1st, 2016
Episode 311 of 343 episodes
Scientists in Botswana are painting intimidating eyes onto the rumps of cattle that graze near wildlife areas to prevent them from being preyed upon by lions. The idea is that the eyes will trick the lions into thinking they’ve been spotted, causing them to abandon the hunt. Jeff and Anthony debate this ridiculously simplistic approach, and wonder why the king of the jungle is such a scared-y cat.
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.