February 7th, 2016
Episode 123 of 159 episodes
We've introduced the concept of Elemental Genre already. It's time to start digging in to the elements themselves, beginning with the Element of Wonder. We started with this one because "sense of wonder" is a term that gets used to describe what makes some science fiction stories work. In this episode we expand upon the word "wonder" a bit, making the shorthand of "elemental wonder" far more descriptive an useful. We then go on to detail some methods writers might use to evoke wonder, exploiting that elemental genre.
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.